The food industry has specific requirements for labeling. However, cosmetics can use the terms "organic, natural and pure" as they see fit. The only way to know a product is really organic is to look for a USDA label.
Here is a guide to USDA labeling.
You can find more information about organic products (and fake organics) here. Scroll down a little to find more about specific brands that comply with organic standards.
And as always, it's a good idea to read ingredients when shopping. Because even if, like me, you can't afford to buy exclusively organic products, you can still support those made with mostly organic ingredients and those without toxins.